+65 9070 3351
Store info

Opens 6 days a week. By appointment. Book at


10 Jalan Kilang Timor

#03-04A LTH Building

Singapore 159306

10 Jalan Kilang Timor

#03-04A LTH Building

Singapore 159306

Opens 6 days a week. By appointment. Book at


Doona All Day Bag

$169.00 $139.00


The Doona All Day bag fits the back of your Doona car seat using unique quick-release connectors that helps to keep the bag secured to the seats for hands-free travel (woohoo!). It helps to maintain the stability of your Doona and features top and side zipper opening for quick and easy access to bub's essentials. The All Day bag also includes a foldable changing mat and a thermal bottle holder. 

Note: please remove the All Day bag from your Doona before folding it into a car seat. It's not suitable for use in a vehicle. 


  • Spacious, elegant, and practical design
  • Specifically designed to maintain your Doona’s stability
  • Unique quick-release Doona connectors
  • Smart, practical, and easy access compartments
  • Easy to wash
  • Can carry a weight of up to 3kg
  • Remove from the Doona when used in a vehicle
  • Remove from the Doona before folding Doona into a car seat
  • Changing mat and thermal bottle holder included

    Helpful Tutorials

    Here is a video that demonstrates how you can use your Doona All Day Bag:

      Manufacturer's Warranty

      There is a 1-year warranty against manufacturing or material defects for the Doona Accessories. The warranty period is effective from the day of purchase.

      The warranty covers accessories that have been handled properly and have been sent to us in good condition.

      The warranty does not apply in the following cases:

      • Natural signs of wear and damage resulting from excessive stress.
      • Damage resulting from inappropriate or improper use.
      • When the product has been used for a purpose other than that provided for in the instructions for use.

      About The Brand


      Simple Parenting™ is a visionary company committed to improving and simplifying the lives of parents and their babies by introducing innovative products and solutions.

      We are constantly driven by our mission and identify pain-points in day-to-day parenting. Simple Parenting™ works collaboratively, leveraging the broad capabilities and experience, to alleviate these pains. The outcomes of this process are high-quality products and solutions that truly make an impact on modern day parenting.

      Our Story.

      “Simple Parenting’s voyage began with my desire to create a safe and simple environment for the most precious thing in my life – my newborn daughter Danielle (“Doona”). When my wife and I had our first daughter, we felt the need to spend as much quality time with her and took her everywhere. While we understood the importance of protecting her, the day-to-day use of infant car seats and strollers was agonizing.

      From my small designer’s workshop, I set a clear goal in mind: To transform the infant car seat into something safe yet simple and practical. This was the idea behind Doona™, the first product from Simple Parenting™.

      Today Simple Parenting’s vision is to share this passion with all parents around the globe, constantly striving to design products that will inspire parents and help them in the first stages of parenthood.

      Simple Parenting™ is committed to this vision and welcomes you to join its exciting Journey.”

      Yoav Mazar

      Vision. Mission. Pledge.


      “Inspiring Practical Parenthood”


      Creating products that simplify the lives of parents and their babies, taking into consideration practicality, ease of use and product enjoyment, while putting safety, quality and design as top priorities.


      We pledge to identify pain-points in day-to-day parenting and leverage our broad capabilities and experience to alleviate these pains and introduce high-quality products and solutions that truly make an impact on families around the world.


      We never compromise on quality. We always set a higher standard than any official standard tested by approved labs, and always higher than competitors.

      Our testing facility where we conduct extreme and intensive abuse tests to our products, makes sure the products meet the highest quality standard.


      Keeping children safe is our utmost priority. As such, we have a strict no-return policy for child safety products as it is not possible to ascertain the complete history (how it was used/if any parts of the product might be compromised) of the product before considering resale.

      We encourage you to contact us to ensure that this product is suitable for your family prior to purchase. 

      For more information on our Returns Policy, click here

      Customer reviews

      Doona All Day Bag
      $169.00 $139.00

      Doona All Day Bag

      Doona All Day Bag
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